Focus Australia: Regional Hotel Markets on the Rise

According to The Hotel Conversation, the recent sale of the Exchange Hotel in Kyogle, New South Wales, highlights the continued investor appetite for regional hospitality assets in Australia. The transaction, managed by HTL Property, attracted strong interest and resulted in a successful sale to a newcomer in the hospitality sector.

Lessons from the Exchange Hotel in Kyogle

The Exchange Hotel stood out thanks to its diverse income streams, established annual revenues, and development potential. For many buyers, such a mix represents more than a property — it is both a lifestyle opportunity and a long-term investment.

The fact that the new owner is a first-time entrant to the sector illustrates a wider trend: regional hotels are no longer just the domain of established operators. Fresh players are stepping in, drawn by affordability, community value, and the chance to build a distinct hospitality business.

Regional Growth and Lifestyle Shifts

Kyogle lies in the Northern Rivers, not far from Byron Bay and the Gold Coast. Like many towns across Oceania, the region benefits from “tree change” and “sea change” migration trends. Families and entrepreneurs are leaving metropolitan areas in favour of lifestyle-rich communities with lower entry barriers.

This demographic shift is reshaping regional markets and increasing the demand for hospitality businesses that can serve both residents and visitors. From pubs with accommodation to boutique hotels, properties in secondary locations are proving resilient and attractive.

Broader Trends in Oceania

Across Australia and New Zealand, similar patterns are visible. Regional and coastal hotels, motels, and guesthouses are drawing attention from investors who see their potential to serve tourism flows while tapping into lifestyle-driven demand.

Unlike high-end resorts that primarily target international guests, many smaller assets thrive on domestic markets. This balance has proven advantageous, offering stability even in uncertain times.

Opportunities for Buyers and Sellers

For buyers, Oceania’s hospitality sector offers possibilities ranging from heritage pubs to boutique guesthouses — often with scope for redevelopment or diversification.

For sellers, the Kyogle case shows that well-positioned assets can generate competitive interest and achieve outcomes reflecting both commercial and lifestyle value.

Source: The Hotel Conversation