A showcase of how tradition meets hospitality innovation.
Held since 1932 in Hungary’s Tokaj wine region, this historic harvest festival offers more than local flavors. It’s a living case study for hospitality entrepreneurs: from experiential wine tourism and artisan markets to cultural programming and symbolic traditions that engage entire communities.
For hoteliers, restaurateurs and new founders, Tokaj demonstrates how heritage can be transformed into memorable guest experiences and sustainable business opportunities.