Vietnam’s Rising Appeal in the Hospitality Market

Focus Asia

In recent years, Vietnam has emerged as one of Southeast Asia’s most dynamic tourism markets. With record-breaking visitor numbers and an increasingly diverse traveler profile, the country is quickly becoming a prime location for both hospitality investments and property sales. From bustling cities to untouched coastal retreats, Vietnam offers opportunities that cater to every segment of the industry.

Why Vietnam Is Attracting Global Attention

Vietnam welcomed over 17.5 million international visitors in 2024 – a 39.5% increase compared to the previous year. A significant portion of this growth came from China, with arrivals soaring by over 200%. Improved flight connections and visa-friendly policies have made Vietnam more accessible than ever, not only for Asian travelers but also for long-haul visitors.

While Thailand has long dominated the region, rising costs and shifting travel preferences have prompted many tourists – including a growing number of Europeans – to choose Vietnam instead. The country’s competitive pricing, vibrant culture, and expanding luxury segment position it as a serious contender for regional tourism leadership.

Opportunities for Sellers and Buyers

For property owners, now is the time to act. Demand for boutique hotels, beachfront resorts, and city-based serviced apartments is growing, with investors actively seeking opportunities in Hanoi, Ho Chi Minh City, Da Nang, and emerging coastal destinations. Sellers benefit from Vietnam’s strong market momentum and international interest, while buyers can still secure properties at prices significantly lower than in other Asian hotspots.

Vietnam’s hospitality market is also supported by a growing domestic tourism sector. Middle-class Vietnamese travelers are spending more on high-quality experiences, adding stability to the industry and reducing dependence on seasonal international markets.

The Competitive Edge

One of Vietnam’s unique advantages is the higher prevalence of English proficiency compared to some neighboring countries, making business operations and guest communication smoother for international investors. Combined with favorable government policies, improving infrastructure, and a strategic location in Southeast Asia, Vietnam offers a long-term growth path for hospitality ventures.

Conclusion

Vietnam is no longer an emerging market – it is a rapidly maturing destination with strong potential for sellers and buyers alike. Whether you are looking to sell your hospitality property at peak market interest or to enter one of Asia’s most promising investment landscapes, Vietnam offers the perfect setting for your next move.

Ready to make your move? Whether you’re selling a hotel or restaurant in Vietnam—or searching for your next hospitality investment—Hogahero is your global marketplace. List your property today or explore our latest opportunities.

Thailand’s Tourism Market 2025: Opportunities and Challenges for Buyers and Sellers in the Hospitality Sector

Focus Asia

Thailand’s Position in Southeast Asia’s Tourism Landscape

Thailand remains one of Southeast Asia’s most visited countries, attracting millions of visitors each year. In 2024, the nation welcomed over 35 million international tourists, with projections aiming for 36–39 million in 2025. Marketing campaigns such as “Amazing Thailand Grand Tourism and Sports Year 2025” and expanded visa-free entry for key markets like China and Russia have kept the country firmly in the spotlight.

Behind these impressive numbers lies a more nuanced reality for hospitality stakeholders. Visitor volume is high, but spending patterns, market shifts, and stronger regional competition are reshaping where and how value is created.

Shifts in Tourist Demographics and Spending Power

Traditional European markets have slowed, influenced by higher flight costs and changed travel habits post-pandemic. At the same time, regional markets have surged—particularly visitors from China, India, and Russia. While overall arrivals are strong, many travelers are more cost-conscious than before, which can lower per-capita spend across hotels, restaurants, and entertainment.

Opportunities for Buyers and Sellers in the Hospitality Market

For sellers: The mix of resilient demand in hubs like Bangkok, Phuket, and Chiang Mai, plus growing interest in secondary destinations, creates a timely window to list performing assets. Strong regional air connectivity and ongoing government promotion help well-positioned properties stand out to international and regional buyers.

For buyers: Competitive dynamics in prime locations are creating selective price adjustments. This opens room for strategic acquisitions—especially boutique hotels, wellness resorts, and sustainability-led dining concepts that match today’s preference for authentic, eco-conscious experiences.

Domestic Tourism: A Steady Support Base

Domestic travel remains a stabilizer in Thailand’s hospitality market. By tailoring offers to local tastes—weekend packages, family deals, and value-driven dining—operators can smooth international demand swings and build year-round occupancy.

Challenges to Consider

Labor shortages, evolving visa and regulatory policies, environmental pressures, and intensifying competition from neighboring destinations (notably Vietnam) are key factors to monitor. Success increasingly depends on agile pricing, sharper positioning, and operational resilience.

Key Takeaways for Hospitality Stakeholders

Thailand remains a top destination with strong visitor numbers; shifting demographics are reshaping spend and strategy; both buyers and sellers can benefit by aligning with current demand; domestic tourism provides a valuable safety net.

Conclusion

In 2025, Thailand’s hospitality sector offers both high potential and new complexities. Sellers can capitalize on sustained visibility and buyer interest, while buyers can secure quality assets at competitive terms—especially beyond the most saturated hotspots. The winners will be those who read the shifts early and position their concepts for both regional and local demand.

Ready to move? Whether you’re selling a hotel or restaurant in Thailand—or searching for your next hospitality investment—Hogahero is your global marketplace. List your property today or explore our latest opportunities.