Social and Community Care
Professional messaging, comment replies and community engagement for your hospitality brand.
We support your hotel or restaurant by managing guest messages, comments and online interactions across your main social media channels. You stay in control of your brand and strategy while we maintain daily communication, protect your reputation and ensure a consistent, friendly tone of voice.
What Social and Community Care Means
Guests increasingly use social media to ask questions, give feedback and share experiences.
Our Social and Community Care service ensures that every message, comment and mention receives a timely, professional and hospitality trained response.
We handle engagement and guest care on your brand channels. You keep full control of marketing decisions, campaigns and paid content.
What We Handle for You
Daily Social Media Messaging
- Replies to Instagram and Facebook DMs
- Responses to simple guest questions
- Forwarding more complex topics to your team
- Friendly, clear and consistent tone of voice
Comment and Community Management
- Responses to comments on posts and stories
- Moderation of sensitive discussions
- Managing expectations in public threads
- Protecting your brand image in real time
Engagement Monitoring
- Tracking guest interactions
- Noting recurring questions
- Identifying common themes and concerns
- Spotting opportunities for future content
Light Partner and Influencer Handling
- First contact responses
- Sorting inquiries from media or creators
- Forwarding verified opportunities to your team
What We Do Not Handle
To keep the service focused and realistic, we define clear boundaries.
Our Social and Community Care service does not include:
- Creating or managing paid social campaigns
- Developing or approving marketing strategies
- Designing visuals or publishing content
- Influencer negotiations or contracts
- Crisis communication or legal topics
- Operational decisions for your hotel
Your marketing team stays responsible for content and strategy.
We take over the daily guest interactions that require time, consistency and a hospitality trained approach.
Why It Matters
Your social media channels are often the first point of contact for future guests.
Slow or inconsistent replies can lead to missed bookings, lower trust and negative impressions.
With Social and Community Care you benefit from:
- faster response times
- stronger brand perception
- improved guest satisfaction
- more engagement on your channels
- a clear and consistent communication style
- less operational stress for your team
It is a simple way to strengthen your online presence without expanding your staff.
How We Work
Step 1 – Onboarding
We define tone of voice, communication limits and escalation rules.
Step 2 – Channel Access
We connect to your Instagram, Facebook or other selected channels.
Step 3 – Daily Interaction Care
We reply, moderate and document guest interactions.
Step 4 – Monthly Overview
Short report on volume, themes and opportunities.
Packages and Options
Essential
Daily replies to direct messages and comments.
Professional
Full community management including public threads and partner inquiries.
Premium
All services plus monthly trend insights and suggestions for future content ideas.
Custom options available for boutique hotels, resorts and multi property brands.
Ready To Strengthen Your Online Presence
Let your guests experience consistent care and attention across all social channels.