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culinary concepts

Conceptual illustration of hotel culinary identity, with a central dining plate connected to hotel operations, guests, chefs and business strategy.

The Missing Ingredient in Hotel Brand Strategy: Culinary Identity

Culinary identity as an integral part of hotel brand strategy. Illustration generated using AI. International hotel groups are developing restaurant brands and partnerships with independent operators. Their approach raises an interesting question for the wider hospitality industry: Are hotels making full use of their culinary potential to establish a distinctive identity in competitive tourism...