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Plant-based falafel made from chickpeas served on a wooden board with fresh herbs and lime

Plant-Based Isn’t Failing – It’s Growing Up

Vegetarian and vegan restaurants are under pressure. Closures in multiple cities have triggered a familiar narrative: the plant-based trend is fading. It isn’t. What we are seeing is not the end of plant-based dining – it is the end of its first hype cycle. Across global markets, the data tells a consistent story. Strict vegetarian and vegan lifestyles remain a minority, but the number of...