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restaurant strategy

Plant-based falafel made from chickpeas served on a wooden board with fresh herbs and lime

Plant-Based Isn’t Failing – It’s Growing Up

Vegetarian and vegan restaurants are under pressure. Closures in multiple cities have triggered a familiar narrative: the plant-based trend is fading. It isn’t. What we are seeing is not the end of plant-based dining – it is the end of its first hype cycle. Across global markets, the data tells a consistent story. Strict vegetarian and vegan lifestyles remain a minority, but the number of...

Yellow sunshades against a clear blue sky, symbolizing heat protection and summer adaptation in hospitality

When Heat Becomes a Business Variable – How Hospitality Can Turn Rising Temperatures into Strategic Advantage

Across Europe, heatwaves are no longer exceptional events. They are becoming a structural component of the summer season, reshaping how, when and where guests engage with hospitality. For restaurants and hotels, rising temperatures are not only an operational challenge but an economic variable that directly influences demand patterns, consumption behavior and guest expectations. What is emerging is not...