Branding & Marketing
Boost or Bust? Can Social Media Really Sell Your Hospitality Business?
The Promise of Social Media For many hospitality entrepreneurs, social media seems like the fast track to visibility. Platforms like Facebook, Instagram, or TikTok promise instant reach, countless users, and a chance to showcase your hotel, restaurant, or guesthouse in a…
Do Hospitality Seals Still Matter?
From organic certifications to hotel star ratings, seals and labels are a familiar sight in the hospitality industry. They promise…
Unlocking the Profit Potential of Special Days and Monthly Celebrations
In today’s competitive hospitality market, many hotels and restaurants still rely on traditional holiday promotions, but these occasions,…
Your Place on the Map – How to Properly Set Up (or Fix) Your Restaurant on Google Maps
Why Google Maps matters more than you think If guests can't find your location, they won’t visit. And if they see outdated or incorrect…
From Traditional Inn to Signature Brand: How Small Restaurants Become Big Ideas
Across Europe and beyond, an important trend is reshaping local hospitality markets: more and more traditional inns, taverns, and small…
Building a Strong Brand in Hospitality: Practical Strategies for Hotels and Restaurants
In today’s competitive hospitality market, a strong brand is not just an advantage — it is essential. Yet true branding goes far beyond…
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