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Hotel Loyalty Programs

Returning guests being welcomed at the reception of a boutique hotel.

Are Hotels Buying Loyalty When They Could Be Building It?

A personal welcome can be the beginning of lasting guest loyalty. AI-generated illustration for Hogahero. From complimentary upgrades to exclusive member rates, loyalty programs have become an established part of hotel distribution. Yet for independent properties, lasting guest relationships may depend less on financial incentives than on understanding what makes people want to return. The Changing...