Selling a Hospitality Business Is Unlike Selling Most Other Commercial Assets Few commercial transactions involve as many tangible and intangible assets as the sale of a hospitality business. Beyond the real estate itself, ownership changes hands over an operating company, an established reputation, experienced employees, loyal guests, supplier relationships, and often decades of accumulated...
When a hospitality asset remains on the market for years, the standard response is often to lower the asking price. But what if the real problem is not the valuation, but a misalignment of markets, buyers and long-term potential? For many hotel owners and their advisors, selling a hotel follows a remarkably familiar path. The property enters the market, marketing material is prepared, conversations...
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