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investment strategy

Hotel building representing adaptive reuse and alternative investment opportunities in hospitality real estate

Who Says Your Next Buyer Has to Be Another Hotelier?

When a hospitality asset remains on the market for years, the standard response is often to lower the asking price. But what if the real problem is not the valuation, but a misalignment of markets, buyers and long-term potential? For many hotel owners and their advisors, selling a hotel follows a remarkably familiar path. The property enters the market, marketing material is prepared, conversations...