Introduction – A New Player in a Traditional Market For decades, whisky has been defined by established regions such as Scotland and the United States. However, a new category is gaining recognition within the global spirits market. France, traditionally associated with wine and Cognac, is emerging as a serious whisky-producing country with a distinct identity. For hospitality businesses, this...
Introduction – A Shift in the Meaning of Luxury Across global hospitality markets, the definition of luxury is undergoing a structural shift. What was once associated with scale, infrastructure, and material excess is increasingly being replaced by a different value system – one centered around place, experience, and cultural integrity. From rural Europe to remote regions in Australia and...
Introduction – A Shift Away from Standardization Across global hospitality markets, a structural shift is becoming increasingly visible. While large hotel groups and standardized concepts continue to dominate in scale, a growing segment of travelers is actively turning away from uniform experiences. Boutique hospitality is emerging as a response to this shift. For operators and investors alike,...
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