When a hospitality asset remains on the market for years, the standard response is often to lower the asking price. But what if the real problem is not the valuation, but a misalignment of markets, buyers and long-term potential? For many hotel owners and their advisors, selling a hotel follows a remarkably familiar path. The property enters the market, marketing material is prepared, conversations...
adaptive reuse
US motel investment is gaining renewed attention as a unique opportunity within the hospitality sector. Along highways, coastal roads and at the edges of towns across the United States, motels have long been part of the landscape. They were never designed to impress. They were designed to function – to offer a simple, accessible place to stop, rest and continue the journey. For decades, that was...